Carnival Corp.'s AIDA Gets New Ship

July 13, 2005
In what has to qualify as an extremely good week for Germany's Meyer Werft shipyard, Carnival Corporation & PLC has placed an order for a new addition to its German-oriented AIDA Cruises. The 68,500-ton, 2,030-passenger ship, which will cost 315 million euros (approximately $386 million), will debut in April of 2008. It's the third new ship order to be awarded to AIDA in the past nine months.

We announced yesterday that Meyer Werft had signed a letter of intent to build a new ship for Carnival Corp. rival Celebrity.

AIDA may be unfamiliar to North America-based cruise travelers, but the line offers a dynamically different type of cruise experience. Largely marketed to Europeans, it features a very informal ambience that's aimed at younger, more active passengers (similar, for instance, to that of cousin company Ocean Village, which operates the same way but markets to folks in the United Kingdom).

When this latest ship launches, AIDA will be operating a fleet of seven vessels; it offers itineraries that include regions such as the Mediterranean, the Canaries, the North Sea, the Baltics, the Caribbean and Central America.