The key cornerstone in this effort is a partnership with actress Isabella Rossellini, who will be considered Silversea's pitch person -- playing a role not unlike that of fellow thespian Nicole Kidman's with Chanel. Rossellini was on hand for the announcement, made onboard Silver Whisper, telling guests that the experience has already been amazing.
Rossellini will appear as the line's "ambassador" in print ads (shot by noted Italian photographer Fabrizio Ferri who also works for Vogue and Vanity Fair). She said that she saw the Statue of Liberty from the waters of New York Harbor for the first time during a photo shoot for Silversea, and it was particularly meaningful because her mother, Swedish-born actress Ingrid Bergman, came to America by ship.
The actress, who lives in New York and carries dual Italian and American citizenship, will also cruise onboard Silversea ships. The first trip for Rossellini and her family? They'll embark on a Chilean fjords voyage on Silver Wind at Christmas time. She'll sail on six additional cruises throughout 2005.
In what appeared to be a surprise from Silversea to its new "ambassador," it was announced at the luncheon that the line would create, on each of its four ships, a Rossellini suite incorporating her tastes. At this point, the startled actress couldn't say what that would entail.
Silversea is also threading the upscale Italian ambiance (think fashionable Milan) in other ways. Acqua di Parma products will replace Bvlgari in cabins, and each ship will be outfitted with a Loro Piana cashmere shop.