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On all vessels, whether refurbished or newly built, Uniworld's signature is a daring, dynamic and colorful ambience. Public rooms and cabins are furnished in a high standard, with lush fabrics, antiques and original artwork nestled next to state-of-the-art necessities like flat-screen televisions, plush bathrooms and incredibly comfortable Savoir brand beds.
Cuisine and service are on a par with oceangoing luxury vessels (though, as river boats are significantly smaller, options like alternative restaurants and entertainment venues are typically fewer in number).
Uniworld has moved toward all-inclusive, and most cruise fares (excluding Russia, India, China and Vietnam) include unlimited fine wine, beer and spirits, as well as gratuities for onboard and onshore services, such as pre- and post-cruise extensions.
Most shore tours are included in ticket prices, and a handful of extra options, such as a bicycling and wine tasting tour in the Danube's Durnstein, are available for a fee. Each ship carries a fleet of bicycles for free use by passengers.
While "big ship" entertainment options -- think Broadway-style production shows and casinos -- are not offered, each evening provides diversions that range from local acts who come onboard in ports of call to bands that play for dancing.
Uniworld continues to proffer an experience geared primarily to North Americans, but it's also marketing to English-speaking travelers in the U.K. and Australia. Consistent with the traditional European river cruising dynamic, its voyages tend to appeal to more senior passengers, but its onboard ambience also attracts younger cruisers, especially in the 40-and-older market. The company also markets a handful of multigenerational themed family cruises each year.