CLIA ChooseCruise Week

(7 a.m. AEST) -- The year’s biggest cruise promotion is underway, urging Australians and New Zealanders to snap up a special deal from a cruise specialist travel agent.

Cruise Lines International Association Australasia’s annual month-long campaign, #ChooseCruise (formerly known as Plan a Cruise Month) aims to connect people with CLIA-accredited travel agents who can ensure travellers are matched with the best cruise for their needs, budget and travel style.

During the month of October, the campaign will promote cruising as a “great value, easy, fun and memorable holiday”.

CLIA Australasia & Asia Managing Director Joel Katz said the revamped promotion comes after a decade of steady growth in the local cruise market.

“Ocean cruising is increasingly becoming the holiday of choice for Aussies and Kiwis and during our #ChooseCruise campaign, we hope to shine a light on why cruising really is the ultimate way to travel,” he said. “A million holidaymakers can’t be wrong.”

This week (October 9-15), CLIA travel agents and river cruise operators are offering special deals in Europe and Asia, from the Rhone to the Rhine and the Mekong to the Ganges. Luxury and expedition cruise deals will be promoted over the next two weeks.

The vast range of cruise product available makes booking with a CLIA travel agent more important than ever, according to Katz.

--By Caroline Gladstone, Cruise Critic contributor