New York Gets New Cruise Alliance

May 23, 2003
The Big Apple is getting a shot-in-the-arm with the launch of the New York Cruise Alliance. In publicity-speak, the announcement says that the purpose of creating this alliance is "designed to strengthen the contribution of the passenger ship industry to the New York economy while protecting the harbor’s environment." In practical reality, the major goals of the Alliance include refurbishing the ancient piers on New York’s West Side – and, more interestingly, building a completely new facility on Brooklyn’s West Side. The Alliance is made up of only Carnival Corp. lines, such as Cunard Line, P&O Cruises, Princess Cruise Lines, Carnival Cruise Lines, Costa Cruises, Holland America Line, and The Yachts of Seabourn (Wind Star is an omission). This means, obviously, that competitors like Royal Caribbean, Celebrity and Norwegian are not involved. It is primarily focused, at least for now, on Cunard’s Queen Mary 2, according to Gary Lewi, an Alliance spokesman. He notes that the first project – building a new cruise terminal facility in Brooklyn (at the foot of Atlantic Avenue, facing New York’s financial district), could be complete in two years. Cunard’s Pamela Conover was elected to helm the Alliance.