(2:30 p.m. EDT) -- U by Uniworld -- the first cruise line created with millennial-focused programming --- has teamed up with a dating app to create its first singles cruise.
The eight-night August sailing on France's Seine River has been formed in partnership with "The League," a dating app that was created, its founder and CEO says, for ambitious people striving to be half of a power couple.
It's not the first time that U by Uniworld, which began life as a river cruise line aimed at passengers 21-45, but later opened itself up to adults of all ages, has put itself out there for love connections.
In an email, an U by Uniworld spokesperson said the partnership with The League is "a dating win-win." Already, more than 45 percent of The League members report meeting someone through the app; adding a new twist can only up those numbers, she said.
"New environments contribute to 'positive stress' which raises adrenaline levels – and higher levels of adrenaline means that you are more likely to find people attractive," the company said in response to email questions. "A U by Uniworld cruise is a unique and fun way to travel – bringing adventurous and curious people together to experience new destinations. The intimate environment of our ships and our small group excursions provide the perfect opportunity to meet new people."
In the few months since its launch, U by Uniworld has strived to do things differently. Its two 120-passenger ships, The A and The B, have sleek black exteriors, modern interior designs and touches aimed at the younger set, including a below-deck Polaroid selfie-station. Excursion options include late-night trips to bars and clubs, Paris rooftop tours, even paragliding.
Partnering with The League – -which costs about $175 for an annual membership -- was an easy choice, U by Uniworld said. The dating app, as described by founder and CEO Amanda Bradford as designed to give busy people an efficient way to find partners who meet their education level and professional requirements.
In a similar vein, U is seeking to try something different, the line said.
"U is the very first river cruise brand dedicated to offering immersive and adventurous experiences for a new generation of adult travelers," U by Uniworld said. "The League attracts a like-minded audience, so it's a great partnership."
The eight-day cruise embarks on August 11, 2018, and costs $2,319/per person, which includes accommodation, meals and beverages, onboard activities and several shore excursions. Only members of the app may come aboard: those who want to join especially for this trip are asked to fill out an application and send it to The League with the message #TAKEMETOFRANCE.
--By Natalie Pompilio, Cruise Critic contributor