Celebrity Launches New T-Shirt Promotion

February 21, 2003

Celebrity's squeezing all the mileage it can out of its plain white t-shirt with the company insignia scrawled across the front. The cruise line is now offering a "Carats &Cruise Sweepstakes," in which the grand prize winner takes home a diamond studded T-shirt -- shades of Victoria's Secret's gem-encrusted underclothes -- that's worth, the company says, $50,000. Lesser winners will be awarded 7-night Caribbean cruises. To enter the sweepstakes, which runs through April 15, check out Celebrity's web site (www.celebrity.com).

This is the second time this year alone that Celebrity's used the t-shirt to garner some press. A set of celebrity-scribed shirts, featuring autographs from hosts of NBC's Today to Dustin Hoffman, raised a couple of thousand bucks for a variety of charities. Celebrities who had the biggest take? Jackie Chan, the international martial arts guru, the cast of "Friends," and "Seinfeld's" Jason Alexander.