(2:55 p.m. GMT) -- British cruise line Swan Hellenic has been acquired by adventure travel specialist G Adventures, following the collapse of the line's former parent company -- All Leisure Group -- last month.
At the start of the year, All Leisure Group -- which also operated Voyages of Discovery, among a series of other travel brands -- went into administration, creating travel misery for many passengers who had booked a holiday on the line's 352-passenger Minerva cruise ship.
G Adventures has revealed it will restart Swan Hellenic cruises in 2018, with new itineraries set to be announced this summer. The company has advised passengers who were booked on 2017 itineraries to contact the administrator for All Leisure, Grant Thornton LLP.
The vice president of global sales at G Adventures, John Warner, says the company is determined the legacy of this great U.K. brand will live on. "We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved."
G Adventures also recently purchased travel brands Travelsphere and Just You from All Leisure Group.
--by Kerry Spencer, Editor, U.K.