Louis Cruises Launches New Brand

August 6, 2014
louis cristal ship

(4 p.m. EDT) -- Louis Cruises has unveiled plans for a new brand called Celestyal Cruises that will use two of its existing ships.

Celestyal Cruises will be officially launched next month, and starting in 2015 Louis Cristal -- which also operates in Cuba, and is pictured above -- and Louis Olympia, will sail from Piraeus and Lavrion under the new name. Full brand details will be announced at the September launch.

The new brand will continue the authentic Greek “Kalimera!” experience, introduced by Louis Cruises last year and named after the word used for a traditional Greek welcome.

The ships will sail to popular Aegean destinations such as Mykonos, Patmos, Rhodes and Santorini and feature revamped menus, programmes and themes with a focus on Greek food, wine, archaeology, history and music.”

In 2015 the company will also add new ports of call in the Ionian and Adriatic seas and along the Dalmatian coast.

-- By Adam Coulter, UK Editor