Seabourn Cruise Line Tests All-Inclusive Packaging

October 16, 2012

(4:30 p.m. EST) – Seabourn is testing an new all-inclusive packaging program that would give passengers airfare, shore excursion credits, a night's precruise stay and transfer, as well as a 10- to 18-day cruise for one price.

The all-inclusive Advantage Fares are available on select sailings of 11 itineraries. All sailings are in 2013, but Joann Taylor, managing director of national accounts told the fares are only available through the end of October. If the test is successful, the line could roll out the program to all sailings.

Advantage Fares include roundtrip economy airfare, one-night precruise hotel stay, transfers between the airport, hotel and ship, and shore excursion credit of up to $2,000 per suite.

"This is something that we're offering for select 2013 sailings recognizing that there are consumers who appreciate the convenience of an all-inclusive cruise offering that includes their travel to and from the ship," said John Delaney, senior vice president of marketing and sales for Seabourn. "It's just a matter of offering our guests more choices."

Seabourn fares already include complimentary champagne, in-suite bar, open bars and fine wine, and gratuities.

The test comes as several upscale and luxury cruise lines are including more of the onboard experience in their fares. Earlier this month Azamara added one free evening excursion, as well as standard wines and spirits and international beers to what is included in the cruise fare. And at the start of the year Crystal Cruises began including nearly all beverages as well as gratuities in its fares.

--by Dori Saltzman, News Editor