Swan Hellenic joins Voyages of Discovery to Offer 'Price Promise'

September 5, 2012
(6:00 a.m. EDT) -- Swan Hellenic has become the latest cruise line in the U.K. to introduce a 'price promise'. It joins sister brand Voyages of Discovery, which announced only yesterday that it would put in place a promise which guarantees a fare whether it goes up or down.

Earlier this year, P&O Cruises, Cunard and Fred.Olsen Cruise Lines all announced they were introducing price promises.

The guarantee means that should the fare customers pay for a cruise go down in price at a later date they will be offered an equivalent benefit in value in the form of onboard credit or a cabin upgrade. The move is designed to encourage passengers to book early rather than wait for last-minute discounts.

Swan Hellenic's price promise is for new bookings made for its sole ship, Minerva (pictured), from this month and coincides with the launch of the second edition of the line's 2013/14 brochure.

Separately, Swan Hellenic has also announced an expansion of its 2013 river cruising programme with the introduction of the 2,721-ton, 90-passenger Royal Crown and sailings on the Dutch waterways.

Voyages of Discovery's price guarantee applies to standard fares on all summer 2013 and winter 2013/14 sailings from 29 April 2013, the start of the first summer season for Voyages of Discovery's new ship, the 15,721-ton, 540-passenger Voyager.

Voyages of Discovery last week announced that it would be transferring the 20,186-ton, 650-passenger Discovery, the ship that sails under the Voyages of Discovery brand, to Cruise & Maritime Voyages next year.

Voyager will replace it sailing under the Voyages of Discovery brand, and will enter service in December after a multi-million dollar refit. It will have 270 cabins, 30 of which have balconies and 90 percent of which are outside cabins.

The new Winter 2013/14 season will see Voyager heading to the Far East with 21 new ports of call including Dubai, Tokyo and San Remo, and itineraries in India, China, Burma, Thailand, South Korea and Japan.

Sales and Marketing Director for Voyages of Discovery, Geoff Lawrence, said: “While we may opt to introduce saver fares further down the line on specific cruises, early bookers can still be confident that they have received the best value for money as the saver fares will not include all the benefits available on our standard fares, nor will passengers be able to choose their preferred cabin and the fare will be payable in full at the time of booking.”

--by Adam Coulter, U.K. Editor