RCI Partners with A&K

August 24, 2001

In Alaska, the competition among cruise lines for not just snagging
passengers for the voyage itself but also for the add-on land tour, is fierce
amongst companies like Princess, Holland America, Royal Caribbean and sister
Celebrity. Oddly, though, add-on land tours in other cruise regions -- the
Caribbean, South America, New England/Canada, for instance -- are pretty
much limited to hotel packages as far as mass market cruise lines are
concerned (high end luxury lines are, however, active in creating pre- and
post-tours).
But Royal Caribbean's announcement today that it will partner with divisions
of Abercrombie & Kent, an upscale -- and highly regarded tour packager --
for pre- and post-land tours in European itineraries is a boon for
passengers who want to see more of Europe than the typical ports-of-call. The program,
which extends to Celebrity's European itineraries as well, will feature land
tours in Spain, Italy, Denmark, France, Ireland and England. Package tours
will range in length from three to six days and will be offered on some
sailings on Royal Caribbean's Grandeur of the Seas, Brilliance of the Seas
and Rhapsody of the Seas. It will also be available, again, on select
cruises, on Celebrity's Millennium, Mercury and Constellation. If
interested in this option, make sure you ask before you book.