DO RE MI, a smiling compass with legs and arms, was created for and named by actual kids onboard MSC Cruises' ships -- keeping in line with the musical monikers of the ships in the fleet, such as MSC Opera and MSC Orchestra.
Other cruise lines have designed cartoon mascots for various programs: Norwegian Cruise Line's Water Pollution Program, for example, is headed up by Officer Snook, a whimsical fish; at Labadee, Royal Caribbean's private "island" on the north coast of Hispaniola, a pirate named Labadee Luc graces signage in the children's area. But aside from the obligatory Disney characters onboard Disney Wonder and Disney Magic, and the aforementioned Fun Ship Freddy (an animated red and blue funnel), only DO RE MI walks the decks as a life-sized character.
DO RE MI will be at the gangway to send off and welcome back kids, and will attend pool and disco parties. The logo will also be incorporated into a variety of products to be sold onboard that are currently under development.
DO RE MI debuted onboard MSC Armonia and MSC Sinfonia in November; the mascot will be rolled out fleetwide, according to a spokeswoman for the line, though an exact timeline for completion is not known.
--by Melissa Baldwin, Senior Editor