Holland America Battles Breast Cancer

March 14, 2006
Anyone who's ever participated in one of the myriad -- and quite successful -- "Race for the Cure" fundraising events on behalf of the Susan G. Komen Foundation can now take their support to the high seas. Holland America announces today that it will launch, in conjunction with "Race's" Susan G. Komen Foundation, an onboard 5K fitness walk on its ships. Money raised from those who participate in this non-competitive activity will be donated to the organization, which is one of America's leading foundations fighting against breast cancer. Holland America, in its statement, anticipates it will raise some $250,000 a year.

It works like this: Passengers will receive an in-room invitation to the event. Those who opt to join in, by making a $15 donation, will walk around the ship's deck for five kilometers (or, depending on the vessel, may walk 12 laps for five kilos). Holland America says it will then donate $11.75 of that to the Susan G. Komen Foundation. Participants get an On Deck for the Cure t-shirt and a "Sharing the Promise" pink ribbon wristband and are also invited to a pink lemonade reception following the walk.

In a statement, Holland America president Stein Kruse noted that "'On Deck for the Cure' is a simple, yet creative way to encourage our guests to contribute to a great cause, while participating in a fun and rewarding onboard activity" and he's got a good point there if the foundation's byproduct -- raising community spirit -- is as true at sea as it has been on land. Kruse anticipates that 500 walks will take place aboard the fleet's 13 ships this year.

"On Deck for the Cure," which was tested out onboard in February, will begin to roll out on Holland America ships beginning on April 1.