Crystal Launches Its Own Wine Label

October 8, 2004
Will Crystal Cruises be the next Kendall-Jackson? The cruise line announced this week that it has launched its very own wine label. C Wines, which will debut aboard Crystal Harmony, Symphony and Serenity this month, features two each (one reserve, one premium) of three different varietals -- merlot, cabernet sauvignon and chardonnay.

Laying the groundwork for this new endeavor was a team of Crystal's food and beverage executives, who conducted extensive research and field tests (tough job but someone has to) to find just the right "manager". That would be the Monterey Wine Company, which gained experience making and managing vineyards for well-known vintners like Caymus, Domaine Chandon, Joseph Phelps and Kendall-Jackson. The grapes come from hallowed winegrowing areas like Napa Valley, Sonoma Valley, Arroyo Seco and the Santa Lucia highlands. The winemaking effort was overseen by Crystal sommeliers.

All told, in this first venture into winemaking the company will deliver 54,500 bottles to its three ships. Onboard, C Wines will be available by the glass and by the bottle.