Royal Caribbean & Norwegian Cruise Line to Roll Out Ship-Themed Starbucks Mugs
(Updated 1:20 p.m. ET) -- Cruise Critic revealed in May 2023 that a collection of ship-themed Starbucks mugs will be introduced by Royal Caribbean in the fall of 2023, and now Norwegian Cruise Line has also announced it will stock a series of vibrant Starbucks mugs later this year.
The limited-edition mugs will be exclusively available on Norwegian Bliss, Norwegian Encore, Norwegian Epic, Norwegian Gem, Norwegian Getaway, Norwegian Joy, Norwegian Sky and Norwegian Prima.
Norwegian Cruise Line's Starbucks mugs will showcase details of each ship in its artwork, such as Norwegian Bliss' whale tail hull art designed by ocean conservationist Wyland.
Royal Caribbean Was the First to Reveal its Cruise-Themed Starbucks Mugs
Royal Caribbean will stock a collection of 10 colorful mugs to represent each of the line's ships that have standalone Starbucks venues.
That includes all Oasis-class vessels -- Oasis of the Seas, Allure of the Seas, Harmony of the Seas, Symphony of the Seas and Wonder of the Seas -- as well as two Voyager-class ships -- Navigator of the Seas and Mariner of the Seas -- and the Quantum-class Odyssey of the Seas. Additionally, upcoming ships Icon of the Seas and Utopia of the Seas -- both set to launch in 2024 -- will have their own mugs.
Each Royal Caribbean mug will have unique color schemes and designs, featuring iconography that is relevant to each ship. For instance, Icon of the Seas' mug will have drawings of the ship's AquaDome as well as Category 6 waterpark. Other Royal Caribbean classics -- like Central Park, Chops Grille, Giovanni's Table or the Ultimate Abyss Slide-- will be represented on the mugs' iconography.
Royal Caribbean said that the mug of each ship will only be available for purchase in the Starbucks standalone store aboard the ship it represents, so completists will have to sail on each ship to snag one. The line also shared that the retail price for each mug will be $16.95.
Royal Caribbean's Partnership with Starbucks Dates Back to 2010
The ship-themed mugs are the latest product of the collaboration between Royal Caribbean and Starbucks. The partnership began in 2010, when the cruise line opened the first Starbucks store at sea aboard Allure of the Seas.
As fully licensed stores, the Starbucks cafes aboard Royal Caribbean ships sell the coffee company's menu of signature and seasonal beverages, as well as food and pastries. Since 2022, you can also get some Starbucks beverages at other locations onboard Royal Caribbean ships, like Café Promenade, Café Latte-Tudes and La Patisserie.