January 13, 2020
(2:50 p.m. EST) -- Get out your wellness creams and pack your yoga pants: Celebrity Cruises has teamed up with Gwyneth Paltrow's controversial lifestyle brand goop to create the first "goop experience at sea" onboard Celebrity Apex's 11-night voyage from Barcelona on August 26, 2020.
Limited to just one day (August 30) while the ship is in port, the goop at Sea event will feature Paltrow and goop chief content officer, Elise Loehnen. While the women won't sail with the ship, Paltrow and Loehnen will join participants for an intimate conversation about Paltrow's own personal wellness journey. Three ensuing sessions will focus on the mind, the body and the soul. The event will end with Paltrow and Loehnen in a closing keynote chat.
"We've had massive success with In goop Health, our wellness summit that translates goop's content into a tangible, high-touch experience," said Gwyneth Paltrow, CEO and founder of goop, in a prepared statement. "This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are. Goop's brand DNA is based in curiosity, and curiosity is an essential component of travel. With goop at Sea, we'll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers."
The event marks the first time that a goop event has been offered onboard a cruise ship. The lifestyle brand has been the subject of much controversy since its launch in 2008, with many believing its products and recommendations are out of touch with what the majority of individuals can afford. Numerous questions have been raised about practices endorsed by goop that medical establishments have characterized as "harmful" and "misleading."
Much like a red-carpet Hollywood soiree, not everyone will be invited to join in on the goop experience at sea. Tickets are only available to cruisers who have booked suite class accommodation on the August 26 sailing of Celebrity Apex. The cost is $750 per person. Both goop and Celebrity promise that there will be special surprises and perks during the cruise for those who sign up.