(2 p.m. EST) -- MSC Cruises says it will become the first carbon-neutral cruise line by January 1, 2020.
MSC will offset all carbon dioxide emissions via a raft of different projects that include tree planting, contributing to and creating marine projects, and supporting communities that rely on the sea.
The line has pledged to bear the cost of this commitment itself, rather than asking passengers to contribute.
Speaking at the launch of its latest ship, MSC Grandiosa, in Hamburg, Executive Chairman Pierfrancesco Vago said: "We want to do a 'blended' solution so we are engaging with coastal communities around the world.
"We are looking at creating kelp farms and algae, which is an active absorber of CO2, so these farms will help us absorb CO2.
5 Reasons MSC Cruises' Yacht Club Is Worth The Splurge
MSC Virtuosa Ship Tour: What It's Like Onboard MSC's Newest Ship (May 2021)
LIVE From MSC Virtuosa! Embarkation, the Buffet, COVID Protocols and MORE!
Video Q&A With MSC Grandiosa's Hotel Director, Giuseppe Pane
Drone Footage Of MSC Grandiosa Docked In Genoa For First Sailing Since The COVID-19 Pandemic
MSC Cruises - Smart Future Of Guest Experiences
First Look At MSC Bellissima
MSC Seaside Video Tour – An Inside Look At MSC's Cruise Ship
Live From MSC Seaside: A Cruise Ship Designed For The Outdoors
MSC Meraviglia Dining Guide
MSC Meraviglia Ship Tour
The Himalayan Bridge On MSC Meraviglia - Ropes Course POV Video
Pictures of MSC Seaside: Before and After
"So we are exceeding expectations and creating jobs which we see as a big achievement with the coastal community.
"We want to make sure each project is of the highest integrity so each project will be certified.
"This supports something that we signed which is the UN sustainable development goal."
In addition, the line is aiming to achieve zero carbon emissions, though it has not set a date for that. However, it has set a goal to reduce carbon emissions across its fleet by 40 percent by 2030 and is on its way to achieving that through a variety of different means, including introducing shoreside power and hybrid technologies on its latest ships.
The line eliminated plastic straws across the fleet last year and will remove all single-use plastic bottles next year. Vago said the line is in the process of eliminating all single-use plastic across the fleet.
The 6,000-plus-passenger MSC Grandiosa, which will be christened tomorrow, is the most environmentally friendly so far, with 11 different green technologies, such as hydrodynamics, wastewater management, hybrid exhaust and a catalytic reduction system.
MSC also has begun construction on the first of five World Class liquefied natural gas (LNG)-powered cruise ships. The first of these, MSC Europa, will enter service in 2022.