Silver Dawn Review

A business case gone awry.

Review for the Caribbean Cruise on Silver Dawn
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10+ Cruises • Age 70s

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Sail Date: Jan 2024

My wife and I started cruising with Seabourn in 1999 a few years before Carnival aquired them. We achieved diamond status while watching Carnival slowly choking the life out of the brand with budget cuts. We left Seabourn at the doorstep to the hospice. We weren’t around for the funeral. Carnival recently tried sell the corpse but nobody wanted to buy it. They have resorted to selling off the ships one at a time. Apparently they are worth more without the brand.

Royal Caribbean aquired Silversea in 2018 with the same business model in mind: To have Silversea piggybacking on RC’s supplier contracts - essentially pushing their 4* big-ship product through the 6* small-ship outlet. RC paid a billion US for Silversea. Then Covid came. Bad timing if there ever was one. Trying to offset the resulting losses is not a walk in the park. But they are adamant.

Food and beverages is less than 10% of a cruise line’s total costs. Even cutting the F&B budget by 10% will result in a reduction of the total costs of less than 1%. They already have low standards for supplies. The only option left to them is skimping. Here are just a few examples:

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