My number one reason was Virgin is an all adult Cruise. I also knew Branson would put out a sexy, polished and high tech product. I was not disappointed. My Cabin was gorgeous. My room Attendants were thoughtful, right on it every day. I am seldom Wow'd by a travel experience. This experience was amazing. Hands down one of the best travel experiences ever. I fly for an Airline, and have traveled extensively thru Europe, Australia, China, Mexico, Hawaii and Canada. I have already booked a 7 night Cruise on the Valliant for this December. This Entertainment was another huge surprise. The Music and Show venues were beautiful, comfortable and very upscale. I love the fact that the food was by different restaurants, with such a variety, you never were bored. The pizza restaurant was amazing. The best pizza I have ever had on a Cruise. Themed nights, live music, and the Exercise rooms, equipment was first rate. Mark Hans Schwab