Ambassador Cruise Line

118 Reviews
Ambassador Ambience in Eidfjord (Photo: Ambassador Cruise Line)

About Ambassador Cruise Line

Ambassador Cruise Line launched in April 2022, the first new British cruise line in the U.K. in 12 years, with just one ship, the 1,400-passenger Ambience.

The 21-year-old vessel, which started life as Regal Princess, offers affordable no-fly cruises for the over-50s, operating from Tilbury, Essex.

A second ship, Ambition, joined the fleet in May 2023, and carries 1,200 guests in 714 cabins and 10 guest decks. Operating itineraries from Tilbury, as well as six additional UK regional departure ports including Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

The 1,400-passenger Ambience was upgraded and refurbished and fitted with emission-reducing technologies that bring the ship up to the highest emissions standard in the world, according to the line. Ambience's godmother is British Olympian Sally Gunnell OBE.

In terms of onboard amenities, Ambience and Ambition both have a range of restaurants including speciality dining options, cafés, lounges, a swimming pool, the Green Sea Spa, evening entertainment and fitness facilities complemented by enrichment and lifestyle programmes.

Leisure facilities onboard Ambition include six bars and lounges -- the Cavern, Clifton Lounge, Purple Turtle Wine Bar and the Consulate, Angel and Pendennis bars.

There are two main dining rooms, Buckingham restaurant and Holyrood; as well as Borough Market for more casual dining. there are also three specialty dining options -- Saffron, Lupino’s and Olympic Taverna.

Ambassador’s ships visit a variety of breathtaking destinations including the Baltics, Norwegian Fjords, Greenland, the Arctic, and Iceland, whilst for the winter months a range of expedition style voyages sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

  • More about Ambassador Cruise Line

  • Who goes on Ambassador Cruise Line cruise ships?

  • Do I have to dress up on a Ambassador Cruise Line cruise?


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Ambassador Cruise Line Tips, Activities, and Overview

Who goes on Ambassador Cruise Line cruise ships?

Ambassador Cruise Line is predominately for the 50-plus market. All guests must be at least 18 years at the time of sailing, with the exception of multi-generational cruises where toddlers and babies 6 months + can also sail.

Do I have to dress up on a Ambassador Cruise Line cruise?

During the day, casual clothing is the norm. For the evenings on board, the daily programme suggests a dress code. There are generally two "Ambassador formal" nights on each cruise of six nights or longer where suits or dinner jacket for the gentleman are suggested and dresses or cocktail attire for the ladies.

Is everything free on Ambassador Cruise Line cruises?

Ambassador offers three drinks and gratuity packages which are an extra cost per person per night. There is a supplement to dine in the speciality restaurants on board. Shore excursions are also an additional cost.

What are Ambassador Cruise Line’s most popular activities?

Ambassador has a wide range of enrichment and entertainment programmes, featuring guest lecturers, celebrity speakers at the line's "In Conversation With" sessions and arts and crafts specialists.

Why go with Ambassador Cruise Line?

  • Great value -- Ambassador won Best Value Cruise Line in the Editors' Picks Awards 2022 and 2023
  • No-fly -- the line operates from eight regional UK ports: London Tilbury, Newcastle-Tyne, Dundee, Edinburgh Liverpool, Belfast, Bristol & Falmouth

Best for:

Ambassador Cruise Line Cruiser Reviews

Wonderful mini cruise despite change of ship

The staff at Ambassador head office advised us that our trip would be on the Ambition due to our originally booked ship, Ambiance, having maintenance difficulties.All in all, a very good cruise and we are looking forward to our rescheduled festive event which was cancelled but will now be in January.Read More
seasoned cruiser 1000

many10+ Cruises

Age 67s

Budget cruising

I have never been on a ship where even the restaurant was buffet style for breakfast and dinner.All in all I enjoyed my cruise but I think for a longer holiday the buffet service breakfasts would get me down.Read More

many10+ Cruises

Age 78s

Disappointing especially in relation to the catering.

For lunch and dinner whether in the main dining room or the buffet the food was rather monotonous with main courses accompanied by mixed vegetables which were quite obviously from factory produced frozen food, very little fresh fruit was available which the menu referred to as seasonal.On board there was no card in my cabin giving me details of dinner sitting and table number so I went to the main dining room and then was offered a place on a table for 8 when I had originally requested on line beforehand a small table as I am hard of hearing and a noisy dining room in the middle of a large group makes it quite a trial to be sociable.Read More
Me Myself

many10+ Cruises

Age 76s


There is a good selection of food.The self service Borough market has plenty of seating and good space around the various food counters.Read More

many10+ Cruises

Age 64s

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