Ambassador Cruise Line launches in April 2022, the first new British cruise line in the U.K. in 12 years.

It will start life with just one ship, the 1,400-passenger Ambience, a 21-year-old vessel which started life as Regal Princess, offering affordable no-fly cruises for the over-50s, operating from Tilbury, Essex.

The line has indicated it is in the market for more "classic" ships of the size and style of Ambience.

The ship is being completely upgraded and refurbished before it launches, as well as fitted with emission reducing technologies to make it compliant with the latest updated rules regarding emission reductions.

In terms of onboard amenities, Ambience will have five restaurants including specialty dining options; two cafes, nine lounges, a swimming pool, spa, day and evening entertainment, fitness and leisure facilities complemented by enticing enrichment and lifestyle programmes.

The first full year programme operating until May 2023 will consist of 33 sailings visiting a total of 88 different ports, featuring the Baltics and St Petersburg, Greenland, the Arctic, and Iceland, whilst for the winter months a range of expedition style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

Born out of the now defunct Cruise & Maritime Voyages, most of Ambassador's management team are ex-CMV, including former CMV CEO Christian Verhounig, CCO, Christopher Coates, CIO, Gary Hides and CFO, Simon Weeks.