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Ambassador Cruise Line Cruises

ambience livery

Message from Ambassador Cruise Line

On board Ambience we’re building a friendly community where there is something for everyone. The ethos of sailing with friends and finding a community between guests and also with crew is at the centre of everything we're doing. She offers an unbeatable choice of five restaurants, two cafes, nine lounges, a spa, a grand theatre, two swimming pools and fitness / well-being facilities. Ambassador’s guests can truly relax in the knowledge that everything is taken care of from start to finish.

Christian Verhounig

Christian Verhounig

CEO of Ambassador Cruise Line

About Ambassador Cruise Line Cruises

Ambassador Cruise Line launches in April 2022, the first new British cruise line in the U.K. in 12 years.

It will start life with just one ship, the 1,400-passenger Ambience, a 21-year-old vessel which started life as Regal Princess, offering affordable no-fly cruises for the over-50s, operating from Tilbury, Essex.

The line has indicated it is in the market for more "classic" ships of the size and style of Ambience.

The ship is being completely upgraded and refurbished before it launches, as well as fitted with emission reducing technologies to make it compliant with the latest updated rules regarding emission reductions.

In terms of onboard amenities, Ambience will have five restaurants including specialty dining options; two cafes, nine lounges, a swimming pool, spa, day and evening entertainment, fitness and leisure facilities complemented by enticing enrichment and lifestyle programmes.

The first full year programme operating until May 2023 will consist of 33 sailings visiting a total of 88 different ports, featuring the Baltics and St Petersburg, Greenland, the Arctic, and Iceland, whilst for the winter months a range of expedition style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

Ambassador’s extremely experienced management team includes Chief Executive Officer, Christian Verhounig supported by Chief Commercial Officer, Chris Coates, Chief Information Officer, Gary Hides and Chief Financial Officer, Simon Weeks.

Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt). The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and CEO of Travelport until July 2019. He is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second largest direct-to-consumer investment platform in the UK.

  • Who goes on Ambassador Cruise Line cruise ships?

  • Do I have to dress up on a Ambassador Cruise Line cruise?


Find Ambassador Cruise Line Cruises


Ambassador Cruise Line Cruises


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Who goes on Ambassador Cruise Line cruise ships?

Ambassador Cruise Line is predominately for the 50-plus market. All guests must be at least 18 years at the time of sailing, with the exception of our advertised multi-generational cruises where toddlers and babies 6 months + can also sail.

Do I have to dress up on a Ambassador Cruise Line cruise?

During the day, we suggest that you wear casual clothing for your comfort. For the evenings on board, every day the daily programme suggests, as a guide, a mode of dress for that evening’s events. There are generally two ‘Ambassador formal’ nights planned on each cruise of six night’s duration or longer when many gentlemen wear a dinner jacket, although a lounge suit is quite acceptable.

Is everything free on Ambassador Cruise Line cruises?

Ambassador offers three drinks and gratuity packages which are an extra cost per person per night, starting from £15.95 There is a supplement to dine in the speciality restaurants on board. These include “Saffron” – our journey into Indian gastronomy, “Sea & Grass” - a choice of prime Dry Aged cuts and the “Chef's Table” - the ultimate on-board culinary experience, a VIP multi-course dining experience specially created and hosted by the Executive Chef. Ambassador’s “Destination Experiences” are an additional charge. These experiences can include a mix of major destination highlights, off the beaten track delights, once-in-a-lifetime experiences, and sustainable opportunities to tempt and delight you.

What are Ambassador Cruise Line’s most popular activities?

Ambassador will pride itself on its Enrichment and Entertainment programmes. There will be a host of opportunities to learn, laugh, listen and surprise yourself as we sail alongside the world’s most inspiring sights. There will be guest lecturers, celebrity speaker at our ‘In Conversation With’ sessions and the chance to set free your inner creative with one of our arts and crafts specialists. There will be something for everyone to enjoy onboard on a leisurely day at sea, or in port when you venture ashore to explore.

Why go with Ambassador Cruise Line?

  • Ambassador is the newest British cruise line since 2010 offering a traditional and an authentic cruising experience with an atmosphere that makes you feel right at home with a wonderful and varied choice of enticing year round no fly sailings. Cruising with Ambassador offers the perfect combination of relaxation and exploration, of lazy mornings watching the world go by and action-packed afternoons, an opportunity to make new friendships and tick off multiple places on your bucket list. If you’re new to cruise, Ambassador offer a premium-value experience representing excellent value for money. In addition, we will operate a fully independent managed Trust Account where guests’ funds are deposited and only released when the cruise departs. Our offer also includes a booking guarantee in the event we are forced to cancel a cruise. Complete peace of mind for our future cruise guests.
  • On 14 selected sailings on Ambience in 2022 guests can book to travel London Tilbury by premium coach service. There are over 80 convenient local regional area pick up points to choose from. Let Ambassador take the hassle of travelling to port away and simply sit back and relax on modern, air conditioned and comfortable premium coaches with WC, TV/video services.

Best for:

Ambassador Cruise Line Cruises Cruiser Reviews

A bit Ryan Air

We couldn't land at our first port, which is fair enough and stopped on the other side of the island.We had hired a minibus on the other side of the island but with only public transport to take us to pick it up we had no choice but to wave goodbye to £350.Read More
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6-10 Cruises

Age 60s

Thoroughly Enjoyable Cruise Around The UK

The guide did a bit of a trip on one coach and then changed to the other coach.So half a trip with no guide, except the crossover point was 20 mins in, therefore 2 hours with no guide after his 20 min chat.Read More
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6-10 Cruises

Age 60s

Nationwide debit cards are a problem

I was on a cruise 6 weeks ago and paid the shipboard account with my N/W debit card without problems.The cruise was good overall but payment by my Nationwide debit was an issue that impacted the cruise.Read More
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10+ Cruises

Age 70s

An Excellent Itinerary, but a Poor Quality Cruise

Overall, it was good to have been able to go to such destinations, but another time, we would definitely choose to pay more and go on a cruise line which was better run, (particularly regards safety) and a ship which was in a better condition, especially regards having functioning A/C.The excursions we went on were good (Ice Fjord Trek, a Kaffe Mik and a boat which went very close to the icebergs in Ilulisaat – the latter being very impressive indeed), but the tours staff were completely disorganised and at one stage a senior member of staff was extremely rude to us.Read More
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10+ Cruises

Age 70s

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