Emerald Yacht Cruises is being designed to appeal to the same demographic as its Emerald Waterways river cruise sister company. Generally speaking, the brand is expected to draw well-traveled cruise veterans in the 55-plus bracket. However, the more active nature of the yacht itineraries is also expected to pull in first-time cruisers, including people in their late 30s and 40s. Expect the mix of passengers to include large numbers from the U.K. and Australia, as well as folks from New Zealand, the U.S. and Canada.

Not particularly. Emerald Yacht Cruises will maintain a relaxed, easygoing vibe. There will be no special dress code and no formal nights. Smart-casual attire is recommended for dining, with clothing items such as nice jeans acceptable, but shorts and flip-flops less so.

You can expect some passengers will dress up (smart casual, not full-on gala attire) for events like a captain's welcome dinner and/or farewell dinner.

Mostly. Cruise fares include a variety of shore excursions, all meals, wine with lunch and dinner, gratuities, and transfers to/from the ship.

Extra costs will include bar drinks, optional shore excursions, beauty treatments and massages, and retail shop purchases.

Though Emerald Yacht Cruises has not yet started sailing, you can expect that its shore excursions and activities off of the marina will be the most popular activities for Emerald Yacht Cruises' cruisers. From the marina, passengers will be able to stand-up paddleboard and snorkel. Excursions will include EmeraldPLUS (tours that focus on local customs) and EmeraldACTIVE options.