Throughout the year, cruise lines will consistently and predictably offer deals to compete for passengers. But one period makes the biggest waves in the realm of sales: the aptly-named Wave Season cruise deals.
To help you ride wave season like a pro, the following guide answers all the main questions related to this wonderful time of the year. And, if you prefer to snag a deal before wave season kicks off, check out Cruise Critic's deal tool to find all the current offers out there.
Generally defined as the three-month stretch between January and March, wave season is the peak time to snag some of the best deals cruise lines have to offer. The commercial appeal of the season arose from the realization that bookings in the post-Holiday season were traditionally soft. To combat that, the cruise industry created Wave Season -- a booking window filled with perks and incentives meant to get cruisers thinking about sailing both near and far.
Unlike other seasonal sales events tied to specific holidays -- like Black Friday, Cyber Monday or Memorial Day -- Wave Season is strictly a cruise industry deal. So, you can expect all cruise lines, regardless of size or type, to roll out eye-catching deals during this time. Big lines like Royal Caribbean, Norwegian or Carnival are a given, but the same goes for expedition, luxury and river cruise lines as well as smaller lines. Wave covers all.
Traditionally, wave season covers the period from January to March, so you are sure to find most deals during this time. It's not uncommon, however, for cruise lines to start teasing their wave season deals earlier. You'll probably start hearing about deals as early as December, if past years are any indicator. In the wake of COVID-19, it hasn't been uncommon to see wave deals spring up before the Holiday season.
As the year's most significant period of cruise offers, you can expect wave season cruise deals to run the gamut and thrown in most if not all the usual ingredients that make up cruise-related promotions.
Fare discounts are a tried-and-true example of a wave season deal. Celebrity Cruises, for instance, offered passengers up to $1,200 off select voyages during 2022's wave season, while UnCruise Adventures made their own splash by offering between $500 to $1,000 off some of their most popular Alaska voyages. Other lines reel you in with onboard perks; Holland America's 2022 wave season offer included include free stateroom upgrades, up to $200 onboard credit per stateroom, up to three shore excursions per person, a Signature Beverage Package, specialty dining packages, and a Wi-Fi package.
Do consider, however, that sometimes the best wave season cruise deals out there come with different restrictions or limitations (expect to see the line 'select cruises or itineraries' show up repeatedly). Also worth noting: wave season offers, like other deals throughout the year, will typically only apply to new bookings. If you have an existing reservation, you'll likely won't be able to take advantage of most Wave Season deals, unless you're willing to cancel and rebook.
While there isn't a one-size-fits-all deal that appeals equally to all cruisers, the most attractive offers are always going to be the ones that offer the most bang for your buck. What constitutes good value will largely depend on the cruise as well as your personal preferences.
In the case of the big cruise lines, while discounted fares provide more eye-catching headlines, we find that the best value often comes from onboard perks. Whether it's drink packages, free wi-fi, included shore excursions or that sweet onboard credit, keep an eye out for deals that include these goodies. And if they include two or more of these onboard perks, you've got yourself a nifty deal.
Luxury cruise lines, on the other hand, are a different animal. Most onboard perks that are considered premium by the big cruise lines are usually complimentary on the high-end lines. As such, you'll want to keep your eyes peeled for offers that include hooks like lower deposits, airfare deals and onboard credits. But arguably the most appealing deal you can find from luxury cruise line is getting suite upgrades, which in some cases can be up to two categories.
Cruise lines aren’t shy about advertising their offers, and wave season deals are no exception. The most direct way to find them is by visiting the websites of the cruise lines of your choice, as the deals will feature prominently on their homepages.
Alternatively, you can leave the task of keeping tabs on the latest wave season cruise deals to us here at Cruise Critic. As soon as the offers start rolling in, we will offer complete coverage from cruise line to cruise line. We update our wave season cruise deals article annually; check in later this year to stay informed of all the latest wave season activity.
Updated December 13, 2022