By Erica Silverstein, Features Editor; updated by Ellen Uzelac, Cruise Critic contributor
Azamara Quest will never be a true luxury product -- not with its small staterooms and aging real estate in an industry where "newer" and "bigger" often mean "better." But with its smart new focus on "destination immersion" and sharply expanded menu of complimentary amenities, Azamara Club Cruises has carved out an upmarket niche that should have staying power.
What Azamara Quest (and sister ship Journey) aims to deliver is, as CEO Larry Pimentel frames it, a "bucket list" of must-see destinations around the world. How? With longer stays in port, more overnights and nighttime touring. It's a strategic move that represents a distinct departure from traditional cruising, which typically features daytime port visits and no overnights or nighttime touring. The ship also plans itineraries around popular events, docking in Rio for Carnaval, Monaco for the Grand Prix and London for the Chelsea Garden Show.
On our seven-night cruise along the French Riviera, we overnighted in both Nice and Monte Carlo. And, in other ports, we sailed away as late as 10 p.m., so there was ample time to enjoy dinner or explore the nightlife on shore. (One downside: On shorter itineraries with no sea days, there is no real sense of the sail or the sea because the cruising itself occurs in the dark. If that's an important consideration, it's best to rethink your itinerary.)
In addition, every cruise now features one complimentary AzAmazing Evening -- a local performance, concert or sporting event staged exclusively for Azamara that showcases a region's culture and cuisine. On our AzAmazing Evening in Sete, France, we watched a colorful water-jousting competition, a local tradition dating back to the Middle Ages, followed by an outdoor reception (with sparkling wines, octopus pie, fresh oysters and mussels) and fireworks. It was a showstopper.
As for the ship, Azamara Quest considers itself a floating boutique hotel. When it launched in 2007 with nearly 700 passengers, the ship was considered mid-size. By today's mega-ship standards, it's a small vessel, and that's part of its charm. Also, what Quest lacks in stateroom and bathroom panache, it makes up for with its handsome public spaces. It doesn't hurt either that the ship underwent a $10 million refurbishment in late 2012 that included an interior design redo of the Windows buffet restaurant, new chaise lounges on the pool deck, all new equipment in the fitness center and an upgrade of carpeting and furniture fabrics in most of the public spaces.
The food and service overall are quite good by any standard. One of the game-changers, though, are new fare inclusions -- not only an AzAmazing Evening but the self-service laundry, complimentary shuttles in many ports, butlers for suite passengers, house wines, beer, selected spirits, bottled water and soft drinks. The onboard experience is far more luxurious than it was before. Both onboard and ashore, this is a ship that has reinvented itself.
Azamara Quest Fellow Passengers
Passengers onboard were an international mix, though the largest nation represented by far was the U.S., followed by the U.K., Canada and Australia. Other Europeans rounded out the lot, although there were also passengers from the Dominican Republic, Singapore, Malaysia, Hong Kong, Chile and Mexico.
A large fraction of passengers are seniors, but Azamara says the average age is 55 to 57. Onboard entertainment, from trivia topics to musical choice, is clearly intended for Baby Boomers and their elders.
Almost a quarter of passengers on a typical voyage are first-time cruisers who are seasoned land travelers. Azamara says its chief competitors are boutique hotels. Statistically, the cruise lines it draws from are, in order, Regent Seven Seas, Oceania, Seabourn, Silversea and Crystal.
Azamara Quest Dress Code
Azamara Quest's evening dress code is always resort casual, which means slacks and nice, collared shirts for men, and sundresses, dressy slacks or skirts for ladies. Dressing to the nines is the exception, rather than the rule; we saw some stunning dresses in the specialty restaurants Prime C and Aqualina and in the Discoveries main dining room, as well as a handful of men in suits; mostly passengers dressed nicely but not necessarily fancily. Jeans are not permitted in the main dining room or specialty restaurants.
Azamara Quest Gratuity
Tips are included in cruise fares, but additional tipping is at passengers' discretion. Spa gratuities are not included in fares. An 18 percent gratuity will be added to passengers' onboard folio for spa services.
The onboard currency is the U.S. dollar.
This was our first cruise with Azamara and was a little unsure because the ship is quite small. However we got such a good deal, we couldn't turn it down. it was our first time in an inside stateroom and was really hoping for an upgrade, which we ...continue
Embarkation: Arrived by train to port. Line was a bit choppy. Do this here, sign this there . In other words not one check in. Room was an obstructed view but at a bargain price. Can't complain, adequate. Close the curtains because the ...continue
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We have just completed a month on Azamara Quest, Nice to Athens via Istanbul and the Black Sea. Having been on Azamara Journey previously we knew what was offered and the itinerary appealed. Once again the genuine friendly and helpful staff and ...continue