Celebrity Cruises' owner Royal Caribbean acquired Sun Bay 1, a small luxury vessel, built in 2001, and launched it in June 2004. In an innovative move, Celebrity's Xpedition sub-brand, created a new strata of up-market, premium-priced cruises and shore excursions offering travelers unusual cruise experiences in exotic destinations.
The start-up of the venture marked the arrival of the first mainstream cruise company to operate around the Galapagos Islands year-round. This option opened up Galapagos cruises, formerly the province of backpacking (or high-end) "adventure travelers." In essence, Xpedition combines the exotica of this type of adventure on a small vessel with some of the amenities and features -- high level of service and cuisine, for instance -- that Celebrity is known for.
And indeed, the joy of the Galapagos operation is that it combines Celebrity stylishness with local, "small ship" ambience. Crewmembers -- almost entirely Ecuadorian from the captain down -- are sunny, charming and tirelessly obliging. Destination-oriented features are incorporated into the onboard experience, such as a performance of Ecuadorian folklorique preceded by a highly personalized slide show featuring pictures of passengers meeting wildlife during the course of the trip (guests are presented as a complimentary CD to take home).
Better still, all drinks (except for certain premium brands) and tips are included in the price, so the atmosphere is more relaxed and sociable than that on the big Celebrity ships, where passengers are more reluctant to mingle because of potential embarrassment over who buys drinks for whom!