March 1, 2003
Carnival Cruise Line becomes the first in the industry to expand its
prohibited-beverage-policy to include non-alcoholic beverages. Effective
this month, the addition to Carnival’s policy, which like other cruise lines
such as Norwegian and Royal Caribbean does not allow passengers to bring
onboard liquor for private consumption, is raising eyebrows because it now
bans bottled water, juice and soda.
A Carnival spokeswoman couldn’t quite pin down the rationale for such a
rule, saying “it was always the intent for people not to be allowed to bring
quantities of anything onboard -- but we had never articulated it or
specified [the rule] in our written materials.” She defines “quantity” as
”nothing, other than one bottle of wine or champagne for a special
Enforcement-wise, Carnival is phasing in the
no-bottled-water-or-juice-or-soda regulation on a gradual basis as it is
still in the process of being incorporated into various materials. “The
timeline,” says the spokeswoman, “is finite. We’re looking at a gradual
phase-in while we ensure it’s in all materials.”
Will this latest beverage regulation become as relatively widespread as has
the no-liquor-onboard policy now embraced by many mass market cruise lines?
Doubtful, according to several other cruise leaders we contacted, who, once
finished with exclamations of shock over Carnival’s audacious new rule,
quickly issued responses that fell in the “no way” category.