December 4, 2013
In in a first for the line, it is also trialing ‘augmented reality technology' in its brochures, which go on sale on December 12.
The new itineraries include the Canary Islands and Madeira, on Thomson Majesty; an Eastern Mediterranean itinerary, which includes stops in Cyprus and Turkey on Thomson Spirit; and Aegean Gems, also on Thomson Spirit, which visits Greece and Turkey.
The five new one off cruises are: Spanish Escapes which visits Valencia; Cultural Classics with stops at Casablanca, in Morocco; Mediterranean Flavours which visits Cartegena, in Spain; Taste of Mediterranean which stops at Dubrovnik; and Eastern Odyssey which visits Beirut.
The cruise and stay programme has also been expanded for winter 2014/15, allowing passengers to twin a seven night cruise with a three, four or seven night stay in one of Thomson's own hotels.
The augmented reality is accessible via any handheld device, and is brought to life by embedding hidden technology among the traditional brochure pages.
To access the hidden footage, you have to download the free Aurasma App from the App Store and Google Play. Then just search for, select and follow Thomson Cruises. By holding the smart phone or tablet over selected images, recognisable by an icon in the brochure, it will trigger one of six films which will start playing on your device.
The films showcase some of the entertainment and dining options onboard. As well as the ‘Platinum' offering on Thomson Dream and Thomson Celebration, and an introduction to the programme from Fraser Ellacott, Thomson's Customer Operations Director.
“The new technology that is being applied to our brochures this year really supports our strategy of modernising the holiday experience for our customers,” he said. "Showcasing the true experience of life on a cruise ship will also go a long way in helping customers considering a cruise make their decision. The video footage will also give first time cruisers a real flavour of what to expect and I am confident they will like what they see.”
--by Adam Coulter, U.K. Editor