'Fred.'s Enjoyment Promise' -- which launches on Monday (Dec. 2) -- allows people who have never cruised with Fred. Olsen before to try a cruise, and if they decide they don't like it within 48 hours, the line will fly them home and refund their full cruise fare.
In September, Carnival launched The Great Vacation Guarantee -- a similar promise, except it has to be invoked within 24 hours. So far 17 people have taken up Carnival on this -- mostly due to family emergencies.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen, said:
"'Fred.'s Enjoyment Promise' demonstrates the confidence that we have in our cruise holiday offering, and we hope that this confidence will encourage the millions of holiday-makers in the UK to give cruising a try with Fred. Olsen for the first time.
“We know chances are they will fall in love with the destinations that we get closer to, the friendliness, great value and warm welcome that we provide on board. But if they don't, we promise to drop them off at the next port, fly them back to the UK and give them 100% of their cruise fare back.”
Fred.'s Enjoyment Promise is valid for bookings made between 2 December, 2013 and 28 February, 2014 only, for departures of more than 14 weeks ahead. It does not apply to cruises of six nights or less, or with a duration greater than 35 nights.
Passengers who find that a Fred. Olsen cruise is not for them within 48 hours of stepping onboard the ship should alert Guest Relations. The line promises to arrange and pay for a flight back to the UK and repay the full cost of their cruise.
Fred. Olsen is launching its guarantee to try to get more adults cruising -- and try to break down the misconceptions that surround cruising: “We need to get people more people on board to show them that these barriers are not real,” added Philpot.
Carnival's guarantee was in direct response to negative publicity it had sustained since the Carnival Triumph incident.
--by Adam Coulter, U.K. Editor