In June, Fred. Olsen ran a free drinks package on four cruises to the Canary Islands, West Africa and the Cape Verde Islands in spring 2013 on the 929-passenger, 23,000-ton Braemar. Its popularity was such that the line is now offering it to all guests, for a nominal charge.
When asked whether this could this lead to a permanent package in this price range a spokesman responded: “That is currently being evaluated.”
Previously, sales and marketing director Nathan Philpot told Cruise Critic: “We have not ruled out offering all inclusive across our entire programme but we will need to assess the commercial and operational impact of our first season before making that decision.”
The deal includes unlimited drinks on selected brands. Guests on the drinks package are also entitled to half-price premium and branded drinks, premium wines (excluding Champagne), premium cocktails, and bottled water (cabin or public areas). By contrast manu U.S. cruise lines' all-inclusive drinks packages can be as much as $40-$50 per day, about £25-£35, and have many restrictions.
--by Adam Coulter, UK Editor