| Date Published: October 1, 2012 |
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|Oceania Cruises Expands Loyalty Program|
Oceania is expanding its loyalty program from five levels to six as well as adding amenity benefits for current members. The changes coincide with the line's 10th anniversary.
The new bottom rung blue loyalty level is for passengers who have accumulated two to four credits. Blue members receive a blue membership pin, an exclusive cocktail reception, 10 percent discount on Oceania Cruises logo merchandise and members-only offers.
The new entry level makes it possible for passengers to start earning rewards faster than before, Kunal S. Kamlani, Oceania's president said. Currently the entry level for the membership program is bronze, which requires five to nine cruise credits.
Credits are determined by cruise length, so a cruise of up to 24 days earns a passenger one credit. A cruise of 25 to 34 days earns two credits; a 35- to 44-day cruise earns three credits; a 45- to 54-day cruise garners four credits; and any cruise longer than 55 days brings five credits.
Other changes to the program include new benefits for bronze, silver, gold, platinum and diamond levels. The line is eliminating two benefits: two free half-day shore excursions for platinum-level and diamond-level members and one free full-day shore excursions for diamond-level members.
New benefits include:
Bronze: All blue-level benefits, plus 20 percent discount on any single Internet package and 10 percent discount on Oceania Cruises logo merchandise.
Silver: All new bronze-level benefits, plus a 10 percent discount on the Unlimited Passport shore excursion collection and a 10 percent discount on any beverage package.
Gold: All new silver-level benefits, plus two free Air Deviation Fee Waivers.
Platinum: All new gold-level benefits, plus a 30 percent discount on any single Internet package.
Diamond: All platinum-level benefits, plus a 50 percent discount on any single Internet package, a 20 percent discount on the Unlimited Passport shore excursion collection and the shipboard credit has been upped from $700 to $1,000.
The new program launches with the line's first 2013 sailings.
--by Dori Saltzman, News Editor
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