(11:30 p.m. BST) -- Fred. Olsen Cruise Lines has followed P&O Cruises, Cunard and Carnival by introducing a ‘price pledge' for early bookers.
The Fred. Olsen Price Pledge means that if the price of the cruise is reduced for the cabin grade booked, Fred. Olsen will refund the difference through one or a combination of measures -- a cabin upgrade, onboard credit (O.B.C.), or a cash refund.
The price pledge is applicable on bookings made from today (July 20th, 2012) to September 30th 2012, and applies to all sailings departing on or after April 6th, 2013 and which are featured in the current 2013/14 Worldwide Cruises brochure, except for the world cruises.
The moves follows that of Carnival, which introduced an Early Saver Promise into the U.K. market for the first time earlier this year; and P&O and Cunard, which both introduced Vantage Fares this week. Saga Cruises was in fact the first line to have an early booking promise, and has had this available to passengers for the past three years. Like P&O and Cunard's Vantage Fares, Saga's early price promise allows you to choose your cabin and if the price of a cruise is reduced -- even for a day -- the line contacts you and offers a reimbursement, again either in the form of O.B.C., an upgrade or refund.
Fred. Olsen has confirmed it will contact all guests entitled to refunds or upgrades before the cruise departure date to advise them of how they have benefitted.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said: “We want to offer our guests the best possible deal on their cruise with us, and by booking early with the Fred. Olsen Price Pledge, they will have the peace of mind that, should the cruise price reduce, then we will make up the difference, whilst they will be able to secure the best choice of cruise and cabins.”
The line also confirmed it will offer more ‘all-inclusive' cruises, as we revealed last month. The move follows a trial period with four limited-availability itineraries. The all-inclusive offers, which include drinks, but not tips, will now be extended to all cruise departures on or after April 6th, 2013 and featured in its current 2013/14 Worldwide Cruises brochure, for bookings before September 30th, 2012. The offer also excludes the world cruises and is limited to the first 100 bookings per sailing taken between now and the end of September 2012. The deal will also be added to all applicable bookings retrospectively.
--by Adam Coulter, U.K. Editor