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Seabourn Offers New Toiletries

January 24, 2002
Seabourn, in an ongoing effort to upgrade its image from traditional to trendy, has launched a new toiletries program on all four ships. The three ship line, whose vessels each hold just 208 passengers and which now calls itself -- promotionally-speaking, not officially of course -- the “Yachts of Seabourn,” has replaced in-cabin Neutrogena products with the ne plus ultra Molton Brown line of soaps, lotions and such. Molton Brown is distinctive for its spa-like scents (sea moss, ginseng and eucalyptus among others) and use of natural essences.

Great Britain-based Molton Brown, one of the hippest and hottest product lines for on-the-cusp Anglophiles, and which is sold in such retail palaces as Barney’s, has a loftier image than the stalwart Neutrogena, whose pedigree of sales outlets such as Safeway and Walgreens isn’t quite as grand.

The folks at Seabourn say that the line’s welcoming tradition, in which stewardesses greet guests with a tray of exotic soaps upon arrival continues -- and offers, in addition to the Molton Brown products other upscale brands, including the French L’Occitane and Hermes as well as our own Essential Elements.

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