To date, Barough's charity has raised over £52 million -- and plenty of awareness -- for the cause through annual walks. Many of the participants complete the course wearing colorful, decorated bras, which has become the trademark fashion statement at "Walk the Walk" events.
Celebrity's choice of Barough, a breast cancer survivor herself, is in line with the godmother of Equinox's predecessor, Celebrity Solstice. That ship was christened last fall by oceanographer Sharon L. Smith, who has beaten cancer twice. And the trend of choosing women who are not necessarily celebrities or public figures is catching on elsewhere, too. Royal Caribbean and Norwegian Cruise Line have selected ship moms via contests, and Seabourn named as godparents of luxury new-build Seabourn Odyssey -- which debuted in Venice just yesterday -- all of the passengers on its inaugural sailing.
Barrough's recent honors include "Fundraiser of the Year" and "Woman of the Year -- Outstanding Achievement Award" from the Pride of Britain Awards in 2008. In 2006, Barough received a CBE for her contributions to health care.
She'll christen Celebrity Equinox, the line's second Solstice-class ship, during a formal ceremony in Southampton on July 29. The Corning Museum of Glass, which runs the Hot Glass Show onboard Celebrity Solstice and will do the same on Celebrity Equinox, will provide a large, custom-made bottle for the ubiquitous Champagne smash.
Stay tuned for more on Equinox as we enter the final weeks to launch.
--by Melissa Baldwin Paloti, Managing Editor