In fact, the rumors this week got so hot and heavy that it had, again apparently, already been decided that Royal Caribbean, parent company of Celebrity, would make its aging Zenith the first "new" ship for Pullmantur.
Hold your horses. A reporter from Cruise Business Review, an industry business magazine, notes on its Web site that such a move is no longer grist for the mill. It quotes Tim Rubacky, Oceania's spokesman as saying the rumor is a "non-event."
"The company's not for sale and never has been," he told Cruise Business Review, noting that Oceania Cruises' ownership is 200 percent committed to the company.
But don't give up hope that something, somewhere and at sometime, is in the works. Or could be. Maybe. "There will be some very big news coming down the pike in the next few months and the beginning of next year," Rubacky said. "And I think we might see the exact opposite of what all the speculation is -- we might actually be the hunter and not the hunted."
Our call to Royal Caribbean for comment about the rumors was not returned.
--by Carolyn Spencer Brown, Editor