easyCruise just got easier ... on the eyes. The outgrowth of easyGroup (the ubiquitous company also known for its Internet cafes, rental cars and even men's toiletries) unveiled its "new look" today, which will debut onboard the upcoming easyCruiseTwo, the second vessel in the fleet.
In a departure from the design of the bare bones, exuberantly orange easyCruiseOne, the river-going easyCruiseTwo features significant changes in overall appearance -- and, when it launches on August 11, an all new weekly itinerary with stops in Amsterdam, Brussels, Rotterdam and Antwerp.
Explanation for the changes? easyCruise has responded to a public chorus of "too much orange" by toning down its potent color scheme. Instead of the signature "easyorange," easyCruiseTwo is dressed in a more subdued graphite gray with orange trim. The line also introduced a new futuristic, boomerang-shaped company logo.
Onboard amenities are evolving, too. A further reflection of public feedback, Dutch uber-fab designer Jan Des Bouvrie created a design that would provide a more enjoyable onboard experience: The ship boasts a large canopied sun deck, two hot tubs, the 90-seat World Cafe, a sleek cocktail bar, a fully equipped gym and 52 oceanview cabins. A resident DJ for your easydancing/easyspazzing pleasure will also become a permanent fixture on easyCruiseTwo.
In order to unify the easy fleet's design, easyCruiseOne, currently sailing the French and Italian Riviera, will be treated to a complete refit when it finishes its cruise season in October.
In a statement, Stelios Haji-Ioannou, founder of easyGroup, commented that "the new livery reflects the aspirations and sophistication of our passengers and therefore offers younger consumers a true alternative to traditional cruising, allowing them to sample the delights of Europe and beyond at a price unheard of in the cruise industry."
easyCruise departs each port in the a.m. hours, arrives at a new port by lunchtime, and allows guests to indulge in the day and nightlife in European cities until at least 2 a.m. Additionally, easyCruise offers you the freedom of getting on and off at any port, following a minimum two-night stay.
Check back this fall for our review of easyCruiseTwo.
easyCruise Unveils Fresh Look for New Vessel
July 27, 2006