It works like this: Passengers will receive an in-room invitation to the event. Those who opt to join in, by making a $15 donation, will walk around the ship's deck for five kilometers (or, depending on the vessel, may walk 12 laps for five kilos). Holland America says it will then donate $11.75 of that to the Susan G. Komen Foundation. Participants get an On Deck for the Cure t-shirt and a "Sharing the Promise" pink ribbon wristband and are also invited to a pink lemonade reception following the walk.
In a statement, Holland America president Stein Kruse noted that "'On Deck for the Cure' is a simple, yet creative way to encourage our guests to contribute to a great cause, while participating in a fun and rewarding onboard activity" and he's got a good point there if the foundation's byproduct -- raising community spirit -- is as true at sea as it has been on land. Kruse anticipates that 500 walks will take place aboard the fleet's 13 ships this year.
"On Deck for the Cure," which was tested out onboard in February, will begin to roll out on Holland America ships beginning on April 1.