February 1, 2001
Fellow news hounds for whom cruise ships’ little New York Times fax newsletters just don’t quite cut it, listen up – we’ve got, er, news.
Holland America has just announced a cool new amenity: life-size on board newspapers. The service, available just on Volendam for now (the company has vague plans to expand it to other ships), offers daily copies of The Wall Street Journal, USA Today and Financial Times. Free to suite-dwellers, other passengers will have to pay for the 11 x 17-sized papers, delivered to their cabins. Cost is $3.50 per day for USA Today and Financial Times, and $3.95 for The Wall Street Journal. Passengers who order the service for the entire cruise get a 15 percent discount.
How does it work? Transmitted via satellite, the version of the newspaper available on the ship is the same as delivered on land, complete with all editorial and advertising content. Digitally printed on high-speed laser printers, the NewspaperDirect version is a more portable 11 x 17 inches in size, and the ink doesn't rub off on the readers' hands.