Royal Caribbean Tests Johnny Rockets Surcharge
March 9, 2004
The fee, introduced this week on Mariner of the Seas, will spread to Navigator of the Seas beginning with Saturday’s voyage (March 13), a seven-night Eastern Caribbean cruise out of Miami. Spokeswoman Jaye Hilton attributes the test effort, which she calls "very preliminary," to helping "manage demand for the restaurant."
"As Johnny Rockets gets more popular shore-side, it’s getting increasingly popular on our ships," she says. "Our ultimate goal [in charging a fee] is to enhance guest satisfaction."
The surcharge also applies to carry-out orders; folks will pay $3.95 for a set "takeaway" package, which consists of a burger, fries, onion rings and dessert. In-restaurant diners will still be able to consume unlimited quantities. This "new" per-person fee at Johnny Rockets is not unprecedented for Royal Caribbean, however; Voyager of the Seas, which was the first ship to incorporate a chain restaurant onboard, initially charged a fee (which was ultimately revoked due to passenger uproar).
Members of all three levels of Royal Caribbean’s Crown & Anchor Society (its past passenger program) who sail on Navigator of the Seas and Mariner of the Seas, will receive a coupon for one free visit.
Johnny Rockets is only found on Royal Caribbean’s Voyager-class ships (Voyager, Explorer, Adventure, Navigator, and Mariner of the Seas). Despite its widespread popularity, Hilton says there are currently no plans to expand the chain to other ships in the Royal Caribbean fleet.