We got off the ship and took a walk a couple miles up the road towards Bodden Town and did some shopping away from the tourist district. It was beautiful, we had a chance to use the free Wi-Fi at a local Wendy's, and it was nice to be off the ship for a while. The people behind the counter at the Wendy's were substantially friendlier than anyone serving anything on the ship.
I'm giving this a 4 instead of a 5 simply because I don't like it when tours make an unannounced stop at a shopping area and try to cajole you into buying from a specific shop. Otherwise the operators were very friendly and prompt and the Falls themselves were magnificent. The lunch was served at a local restaurant and was a simple buffet of jerk chicken and pork and rice and still managed to be much better than anything we ate on the ship all week.