When most people think of the Galapagos, if they think of it at all, they associate it with Darwin and Evolution. Maybe they remember hearing about the unique wildlife found there. Most likely they don't really know where it is, but it's probably a long way away, and the travel is unpleasant, and once you get there you're on a very small boat with limited services.
That was my picture of it, too, but I decided that the natural history of the islands was enough to compel me to learn more. The final result is that I'm writing this review aboard an airplane on my way back from the Galapagos, after having spent 10 nights with Celebrity Xpeditions, 7 of which were in the Galapagos proper.
Quick summary: this trip was exceptional, as was the ship, the destination and the people. Although I did have one disappointment -- there were no naturalist lectures on-board -- it is impressive that there's only a single complaint I can think of. And that complaint is easily resolved by buying a book about the Galapagos before you leave home.