This is one of the cruise ship owned ports that consists of more jewelry stores, a bar and a pool. You have to be in the right mood for this port. If you want you can rent a taxi and travel down the coast a ways. There you will find a beautiful beach with nice local bars and some local craft stands. The people there are so friendly and nice. If you want to buy Mexican crafts of any kind, that's where you need to go. excellent prices. less than half the cost of the things right at the dock.
We go to Mr Sancho's beach every time we are in Cozumel. Good food, Cheap drinks, Very friendly people. A great way to spend the day. They have para-sailing, and this huge mountain thingy in the water that you climb up and then slide down into the water that is loads of fun. And they have one of those bananas in the water you can get pulled around on. I just like to walk up the beach looking for shells, swim a little and lay in the sun.
We did the Sting Ray City tour with the Moby Dick tours Co. It was awesome. You have to do this at least once!
We rented a scooter (moped) and rode around the island. we were going to find the beach everyone was talking about, but we took a wrong turn somewhere and ended up on top of the island. It was fun. the roads are very curvy, and steep with a lot of potholes so be very careful if you decide to rent a scooter. we got ours about half a block from the dock for 40.00 for the day. Not too bad a price.