We've been to Cozumel before and not much has changed in town. We took a taxi to the end of the shopping district deciding to walk to town center from there. The Cinco des Soles store at that end has very nice Mexican handicrafts. Much better quality than other stores on our way back. We also liked Panama Jacks in the center of town where my husband bought one of the hats so popular today and sold in all the shops in the Caribbean, however, the hats here were better made and came in sizes. We wanted to eat at Carlos & Charlies for old times sake. It is now Señor Frogs. Same food same shtick. We didn't do excursions since we had on our other trips. The taxi ride in our port info said $8 for 4 people which we insisted on even though the driver tried to get $8 from each couple. The return trip from center of town still cost us $8 just for the 2 of us. The driver said no matter where you go in town that's the price.
We didn't take any excursions because we had been to Jamaica several times and had done all the excursions before. The port is basically a Royal Caribbean mall having been built by the company. It has all the stores typically seen in all the caribbean ports. We walked the gauntlet and then decided to go into the town but as soon as we walked through the gates we were hit with an awful smell and turned right around and went back in. Jamaica is not a place we would venture out on our own. We stopped for lunch at Margaritaville and had good food and great entertainment by the DJ. Royal Caribbean should take note. He was better than some of the venues on the Oasis of the Seas.
This is Royal Caribbean's own beach. You walk from the ship to the tram station where you can ride to any of the beach areas. We got on a tram and then realized it was the "express" and went right to Columbus cove which was a very crowded beach. Still, there were plenty of chaises available. Bring a few dollars to tip the guy who brings you your chairs. There are the typical shops throughout where locals sell their wares. We didn't take advantage of the barbecue lunch because the lines were too long and opted instead to head back to the ship. We saw lots of folks enjoying the floating mats but read in another review that there were sea urchins and people suggested buying water shoes onboard before going to the beach. The sand was not the white fine sand you'd like to put your toes into. We did not take any of the "excursions" which were mostly water sport activities.