Are you a fan, traveler, saver or one of three other classifications Disney gives its customers?
Ed Fouche, senior vice president of travel industry sales for the Americas at Disney Destinations broke down the six categories of Disney customers at the national conference of cruise-selling travel franchise company CruiseOne and its sister organization Cruises Inc.
Disney categorizes the consumers it wants to target. The classifications determine how Disney and travel consultants who sell Disney market to customers.
Fans – Pretty self-explanatory. Fans have strong emotional connections to Disney on all levels and use Disney-related travel for their regular vacations and especially to celebrate special events.
Travelers – This group wants as many different vacation experiences as they can get in their lifetimes. They are experienced travelers and are willing to spend some time at a Disney resort and theme park or on a Disney land tour or cruise, but only as part of their overall travels.
Savers – Tight-knit families with less money to spend. Savers still want and expect to have good vacations. This group traditionally travels in the summer, when the kids are out of school. Vacations are about spending time together as a family.
Actives – On-the-go parents who value time spent with their families but also want time alone. Actives only visit a Disney park or go on a Disney cruise for their kids. And though they make sure to spend time with their kids, they specifically schedule in time apart, as well.
Friends – Exactly what is sounds like: groups of friends – and all women,judging by the slides shown during this part of the presentation. These women have an affinity for Disney because it evokes feelings of nostalgia for their childhoods.
Grandparents – Another group classification that says exactly what it is. Grandparents grew up in the golden age of Disney, remember every word of the Mickey Mouse Club theme and want to share meaningful experiences with their grandkids in a place the children are bound to remember.
I immediately recognized myself as a traveler. Do you recognize yourself?
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