In an explosion of Botox and silicone, “Love for Sail,” a new dating show set on Norwegian Cruise Line ships, made its debut on Lifetime Tuesday night when four women in their 40’s fought to win the affection of six men (some as young as 26) aboard Norwegian Pearl.
From the producers of “Undercover Boss,” which featured Norwegian CEO Kevin Sheehan on an episode in 2010, “Love for Sail” likely disappointed those who were watching for the cruise appeal. Save for a couple shots of cabins, ship exteriors and sunsets on deck, the show could’ve been shot anywhere. Norwegian did get some air time for its “Cruise Like a Norwegian” ad campaign, though.
The show blended the stereotypical mix of personalities required to create drama: Ms. Independent (“I don’t need a man”), Ms. Perfection (“I’m single because my standards are unrealistically high”), Ms. Overly Sensitive (“I feel hurt/betrayed/confused”) and Ms. Nonchalant (“I didn’t find love, but I made a new friend”). Then, of course, there were the men — each one equipped with a testosterone-driven aversion to losing.
Encouraged by cruise directors Carmen and Bucko — wait, Bucko? — the women opted for “dates” with their men of choice until some sort of connection was formed.
Since each episode features a new sailing and, therefore, a new group of prospective daters, it’s unlikely there will be as much “character development” as viewers might find on, say, “The Bachelorette.” It’s also unlikely that women who have gone 40+ years without finding the men of their dreams will do so on a weeklong voyage, but who am I to spoil everyone’s fun?
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