Metro of the Seas: Royal Caribbean’s Over-the-Top Advertising

Wrapped in a massive photo of a Royal Caribbean cruise ship, the Times Square Shuttle, which runs back and forth between Grand Central and Times Square, has been transformed into what the cruise line calls the Royal Shuttle. Inside, briefcase-toting businessmen and backpack-toting tourists are reminded of what they’re missing with scenes from the cruise life: a Royal Caribbean robe hanging on a sea-blue tiled wall, footprints leading to a hot tub and seats outfitted to look like surfboards.

Seats in one car were made to look like surfboards.

One car is done up like a theater, advertising the cruise line’s productions of Chicago and Hairspray.

A subway or a spa? The robe painted in one car begs the latter.

The front of the subway, er … the bow of the ship, greets a sunny day.

To further drive home the point, Royal Caribbean has also included photos of people on FlowRider surf simulators and spa facilities that may just make you yearn for an onboard massage. In some of the photos, you can even hunt for hidden items, including Shrek and Po from Kung Fu Panda (representing Royal Caribbean’s partnership with DreamWorks Animation).

Check out more cruise line advertising here.

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4 Responses to “Metro of the Seas: Royal Caribbean’s Over-the-Top Advertising”

1. Tom in long beach
   February 7th, 2012 @ 4:00 pm

   Kind of cool. On a freezing New York winter day that would really get anyone day dreaming.

2. Brian
   February 7th, 2012 @ 4:21 pm

   They can transform my office space any time.

3. anne stawinski
   February 7th, 2012 @ 5:39 pm

   actually was on that subway, so cool took pictures and Royal even put them on their site

4. Michael Walsh
   February 7th, 2012 @ 5:43 pm

   No substitute for the real thing.

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