A psychologist could probably write an entire dissertation on why tragedies and disasters seem to engender catch phrases and T-shirts. 9/11 had its “Let’s Roll” and in the cruising world, the 2010 Carnival Splendor Fire led to shirts stating “I Survived the 2010 Carnival Cruise Spamcation.” Only days after Costa Concordia ran aground and capsized, Italians are buying T-shirts with the words “Vada a bordo” (“Get on board”). The now infamous catchphrase, followed by expletives, was reportedly uttered by a frustrated Coast Guard official, who was trying to get Concordia’s captain to return to the damaged ship, after he boarded a lifeboat, leaving many passengers and crewmembers behind. It seems to sum up the incident, which many believe was caused by the captain putting personal whims before the safety of his passengers and crewmembers.
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