What do Norwegians, shellphones and grizzly bears have in common? They’re all part of recently released ad campaigns from three of the industry’s most well-known cruise lines. Which takes the cake? You be the judge.
Norwegian Cruise Line‘s campaign was the first of the three to debut and marks the line’s first new television spot since 2008. It has embraced a “do as the locals do” mentality by telling viewers they can surf like Hawaiians and dine like Parisians. It also seeks to rebrand the line from NCL to, simply, Norwegian. Plus, there’s catchy music to boot.
Royal Caribbean‘s campaign, the second to air, takes a cutesy route with a fun play on words. The line’s previous “Nation of Why Not” campaign has been scrapped in favor of a shiny, new “Shellphone.” It’s fairly self explanatory: random passersby answer a ringing shell, which has the ocean — voiced by a youngish-sounding female — on the other end, urging people to visit.
This one, courtesy of resident comic cruise line Carnival, goes straight for the funny bone. The campaign demonstrates just how much more pleasant cruising can be than, say, a camping trip where you’re nearly mauled by wild animals. All we’ll say is that there’s lots of screaming.
So, you decide. Which campaign is your favorite?
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