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Seatrade 2007: Seatrade's Most Dynamic Moments?
Home > Seatrade 2007: Seatrade's Most Dynamic Moments?
Catch all the dispatches from Seatrade 2007!

The fact that Seatrade is also a trade show -- a place where vendors and destinations create booths to display their wares, hopefully tempting a line to either buy their products or sail to their ports of call -- often goes unnoticed.

But it's the most dynamic, fabulous part of the show. Yesterday, Puerto Rico was serving rum drinks sponsored by Bacardi; Martinique and St. Croix, right across the aisle from each other, featured dueling musicians (each trying to be louder than the other; the cacophony was ear piercing); T. Mariotti, the shipyard assigned to build the new Seabourn vessels, attracted glances because the rendering was posted on the wall of their booth; and Shanghai had a fabulous sculpture of the city, made out of glass pieces.

One booth that caught my eye was that of White Towel Services. Not in the least bit colorful or outrageous, this simple stand featured the Utah-based company's "deluxe towel warmers" and pre-wrapped, pre-moistened "refreshment towels." After a hard day's work at Seatrade, the chance to grab a hot one (or a frosty one) and give yourself a refreshing, er, pause, was attracting a lot of attention. They come in a variety of scents ranging from "clean" to mango. The 100 percent cotton, terrycloth towels are similar to those (actually superior in quality) handed out in first and business class cabins on airplanes.

I'd love to have one at home.

So far, the company's only cruise line client is Silversea. They're meant to be delivered poolside, for instance, or after passengers are returning to the ship from shore.

The company's here at Seatrade to line up some additional cruise lines and tells Cruise Critic that the towels cost just 15 - 30 cents apiece. Says Jason Stark, who is president of White Towel Services, "It's a small price compared to what it offers -- a wow factor."



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