| |
Primary Audience |
Baby boomers with high incomes |
 |
| |
Age |
6% under 35
34% 35 - 54
34% 55 - 64
26% 65+
|
|
| |
Income |
68% $75,000+
17% $150,000+
|
|
| |
Gender |
63% Female
37% Male |
|
| |
Education |
38% College Grad
25% Post Grad |
| |
| Usage Stats
|
| |
Monthly Page Views |
41 million* |
| |
Unique Monthly Worldwide Visitors |
2.2 Million* |
| |
| |
Average Time Spent on Site |
9:30 Minutes* |
| |
*Google Analytics, August 2011 |
| |
| Cruise Behavior |
| How important is Cruise Critic to you in researching your cruise? |
| |
Most important |
48% |
| |
Somewhat important |
46% |
| |
Not necessary |
6% |
| |
| How many cruises have you taken? |
| |
Planning first cruise |
9% |
| |
1 - 4 cruises |
33% |
| |
5 - 10 cruises |
29% |
| |
10+ cruises |
29% |
| |
| How often do you cruise? |
| |
Cruise every year |
33% |
| |
Cruise 2 or more times a year |
20% |
| |
Cruise every other year |
22% |
| |
| When are you planning to book your next cruise? |
| |
1 - 6 months |
57% |
| |
6 - 12 months |
35% |
| |
| Travel Behavior |
| Which of the following have you purchased online? |
| |
Airfare |
42% |
| |
Hotel |
71% |
| |
Car Rental |
68% |
| |
Cruise |
47% |
| |
| How often do you travel? |
| |
Travel for pleasure 2+ times a year |
83% |
| |
Booking vacation travel in next 6 months |
47% |
| |
I travel outside of the United States |
44% |