| |
Primary Audience |
Baby boomers with high incomes |
 |
| |
Age |
8% under 35
54% 35 - 54
27% 55 - 64
11% 65+
|
|
| |
Income |
86% $50,000+
68% $75,000+
45% $100,000+
16% $150,000+ |
|
| |
Gender |
62% Female
38% Male |
|
| |
Education |
56% College Grad
18% Post Grad |
| |
| Usage Stats (as of January, 2007)
|
| |
Monthly Page Views |
32 million |
| |
Unique Monthly Visitors |
1 Million |
| |
Unique Annual Visitors |
5 million |
| |
Visitor Sessions |
2.34 million |
| |
E-Letter Subscribers |
411,000 |
| |
| Cruise Behavior |
| How important is Cruise Critic to you in researching your cruise? |
| |
Most important |
27% |
| |
Important |
46% |
| |
Useful, not necessary |
23% |
| |
| How many cruises have you taken? |
| |
Planning first cruise |
6% |
| |
1 - 4 cruises |
40% |
| |
5 - 10 cruises |
31% |
| |
10+ cruises |
23% |
| |
| How often do you cruise? |
| |
Cruise every year |
40% |
| |
Cruise 2 or more times a year |
20% |
| |
Cruise every other year |
17% |
| |
| How far in advance will you book your next cruise? |
| |
1 - 6 months |
52% |
| |
6 - 12 months |
40% |
| |
| Travel Behavior |
| Which of the following have you purchased online? |
| |
Airfare |
42% |
| |
Hotel |
71% |
| |
Car Rental |
68% |
| |
Cruise |
47% |
| |
| How often do you travel? |
| |
Travel for pleasure 2+ times a year |
83% |
| |
Booking vacation travel in next 6 months |
47% |
| |
I travel outside of the United States |
44% |
